Citizen Eco-Drive Stainless Steel Axiom Watch for Men, AU1060-51A

Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The brand name conveys a deep respect for craftsmanship and is recognized worldwide. As a "citizen" of the world, CITIZEN bears the responsibility to help cultivate a culture of positive change and ongoing evolution through its products.

As a true manufacture d'horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch's final assembly. This artisan's approach to watchmaking is based on pushing the boundaries of technology and leveraging experience to explore new possibilities. One pivotal breakthrough was the development of the light-driven Eco-Drive technology in 1976, leading to the launch of the acclaimed Eco-Drive in 1995.

Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed the way watches could be powered, eliminating the need to replace batteries. This opened up the joy of wearing and using a CITIZEN watch to citizens of every country.

CITIZEN's product development policy, "The Fusion of Technology and Beauty," remains a constant motivation to merge cutting-edge technology with design perfection, inspiring people to be their best.

The brand's new "Better Starts Now" campaign, in collaboration with Wieden+Kennedy, conveys the belief that no matter who you are or what you do, it is always possible to make something better, and now is the time to start. CITIZEN is dedicated to this ideal, focusing on the present and all the ways it can be improved. To communicate this belief, CITIZEN has created a new global brand movie, identity, and website representing the "Better Starts Now" philosophy.

The Axiom model exemplifies CITIZEN's refined yet sleek design, offering day-to-night fashion options for the avid trendsetter. Crafted in stainless steel with a Silver Grey dial, stainless steel accents, and the intriguing feature of edge-to-edge glass, the Axiom is powered by CITIZEN's Eco-Drive technology, which is fueled by light, eliminating the need for a battery.

In summary, CITIZEN's commitment to innovation, design excellence, and the belief in constant improvement is reflected in its products, including the Axiom, which embodies the brand's core values and forward-thinking philosophy.

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